Vinpearl Resorts Vietnam, a luxury property set across pristine beaches and scenic landscapes, offers world-class accommodations, wellness retreats, fine dining, and curated adventure experiences. We collaborated with India's top influencers to showcase these unique offerings, designing immersive experiences that allowed them to engage with the property firsthand. Through their storytelling, we brought the resort to life for millions of Indian viewers and followers, creating aspirational appeal and sparking wanderlust.
The Brief
To position Vinpearl Resorts as a luxury staycation in Vietnam for Indian travelers, leveraging celebrity influence and digital amplification to create buzz, drive engagement, and inspire high-intent travel interest.
Strategy
We designed personalized experiential stays for four renowned Indian influencers showcasing the resort's luxury accommodations, wellness offerings, scenic landscapes, and culinary experiences. Their experiences were broadcast across national TV channels and amplified on digital platforms, creating multi-channel visibility and aspirational storytelling for the resort.
Outcome
The campaign reached over 2.95 million viewers and followers, generating significant buzz across media and social platforms. Vinpearl Resorts Vietnam strengthened its positioning as a must-visit luxury destination, inspiring travel intent, engagement, and long-term desirability among Indian audiences.
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