After a prolonged lull during the pandemic, Taiwan re-entered the Indian outbound travel market in early 2024 with renewed energy. With a suite of activations spanning media, PR, influencer engagements, fam trips, social storytelling, exhibitions, and experiential events, Taiwan didn't simply resume; it relaunched itself as a culturally rich, accessible, and must explore asian destination for Indian travellers.
The Brief
To elevate Taiwan's profile in India, restore and exceed pre-pandemic awareness levels, and drive consistent growth in visitor numbers via a mix of media, social, influencer, and experiential touchpoints.
Strategy
With our PR support, we positioned Taiwan in more than 30 events and activations across key Indian markets, leveraging media invitations, interviews, earned placements, paid media, advertisements, influencer, celebrity and media experiential fam trips, and social media takeovers across media, influencers, consumers, tour operators, ensuring diverse brand representation in India. The outcome has seen Indian visitor arrivals to
Outcome
As a result, Taiwan rose with a 19.46% increase from the same period in 2023. International visitor arrivals also grew by ~24.55% in that period. Taiwan's presence on top media, social media and in influencer circuits surged; digital metrics and media buzz made Taiwan one of the fastest-recovering, most talked-about destinations from India post-COVID.
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