Tour Oman, part of the Al Siraj Group and operational since 1989, is a leading DMC offering bespoke services. With a large network of corporate clients and B2B agencies across Oman and other Gulf countries, they partnered with us to expand its footprint in India.
We led targeted sales missions across 5 key Indian cities, engaging over 500 MICE agents, wholesalers, and wedding planners, to position Tour Oman as the go-to premium destination partner for Oman.
Through these curated engagements we helped in reinforcing Oman's aspirational positioning and the DMC's expertise across the Indian travel fraternity.
The Brief
To position Tour Oman as a go-to DMC partner for Oman in India, generate high-intent B2B leads, elevate brand awareness across leisure, MICE, FIT, and wedding segments, through media amplification, curated sales missions and targeted B2B campaigns
Strategy
We executed city-specific sales missions across 5 targeted Indian cities, engaging over 500 top-tier MICE agents, wholesalers, and weddingg planners through immersive presentations, one-on-one meetings, experiential storytelling and PR. By highlighting Oman's culture, adventure, culinary, luxury, and wedding offerings, we positioned Tour Oman as a trusted partner for Indian trade.
Outcome
Overall efforts laid a strong foundation for long-term business goals while generating high-intent B2B leads, strengthened relationships across the travel trade as well as industry stakeholders alike, and amplified Oman's visibility in leisure, MICE, and wedding segments through targeted social media penetration, PR and media amplifications.
