Visit Batumi aimed to establish its presence in the Indian outbound market. We curated an exclusive fam trip for top Indian travel journalists, blending B2B and B2C engagement.
Media from Conde Nast Traveller. Outlook India, India Outbound, and Travel Turtle participated, experiencing Batumi's culture, landscapes, culinary and wine tourism, and other offerings firsthand, amplifying their experiences across platforms to position Batumi as a must-visit destination for Indian travellers.
Through it all, one thing remained constant: the power of immersive storytelling to bring the destination alive.
The Brief
To position Batumi in India with a curated, invite-only journey that would spark interest, conversation, and desire simultaneously among industry stakeholders and potential visitors
Strategy
Rooted in the power of immersive storytelling, we designed an exclusive fam trip for top Indian travel journalists, thoughtfully balancing B2B touchpoints with experiential leisure, showcasing Batumi's culture, landscapes, culinary wine offerings, adventure and lifestyle experiences. By creating moments that blended professional insight with personal discovery, the destination could be experienced in its fullest dimension, ensuring that every story, article, and social media post carried authenticity and aspirational appeal.
Outcome
Generated 14+ high-quality media articles across leading publications, amplified by social media to reach over 5 million impressions. Batumi was introduced to the Indian market not as a place, but as a narrative, positioning the region as a must-visit, culturally rich, and immersive destination, successfully laying the foundation for long-term awareness and desirability among both trade and travellers alike.
Every case study here reflects the depth of expertise our team brings, drawn from transformative work they have spearheaded across sectors. We channel this experience into shaping new stories for brands seeking impact, creative disruption, and market-shaping campaigns.
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